10 Tactics for Building an Optimization Team

Tuesday, March 4th, 2014


Co-hosted webinar by Optimizely and Brooks Bell covering how to build and scale a more effective testing team and culture. Tips include case studies from the Obama for America campaign, best practices from Brooks Bell customers, and Optimizely's own strategies for implementing A/B testing across the company.



  • Kyle Rush, Head of Optimization, Optimzely
  • Gregory Ng, CMO, Brooks Bell